GLENDORA, Calif. – E3 Spark Plugs recently extended its partnership with NHRA as the Official Spark Plug and Official Ignition Products of NHRA.
E3 Spark Plugs has been involved with NHRA racing across all platforms including the sponsorship of the E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. E3-powered cars have won over 150 NHRA national events and eight national championships in the past three years.
“The old saying, ‘If it ain’t broke, don’t fix it,’ sums up E3’s NHRA experience,” said Rob Fisher, E3 vice president of motorsports. “It’s a tent-pole marketing program that delivers year in and year out, so when the opportunity to extend our relationship through the 2024 season was presented it was an easy decision to move ahead. Extending our relationship another 3 years beyond the current contract underscores our sincere commitment to the NHRA racers, crews and fans.”
“E3 has been a great partner for NHRA and their most recent extension speaks to the strength of this relationship,” said Brad Gerber, NHRA vice president and chief development officer. “We appreciate E3’s continued support and dedication to the future growth of NHRA drag racing.”
The renewal will continue to build upon the partnership and will continue to allow E3 the opportunity to incorporate the official logo in advertising, promotions, point-of-purchase materials and on packaging for each designated product. On site, E3 will enjoy presence at all NHRA Mello Yello Drag Racing Series events including signage, inflatables, and advertising through NHRA’s multimedia outlets, and commercial inventory in the FOX Sports broadcasts. E3 Spark Plugs are available at over 25,000 retail outlets across the country, while the ignition products line is available at Summit, Performance Bodies, Jegs, and other fine specialty performance retailers.
ABOUT E3 E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance. As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing applications. In 2016, E3 expanded the company’s product line to include distributors, spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3’s commitment to the automotive high performance and racing industry. For more information about E3ignition products, visit e3sparkplugs.com, or follow E3 on Facebook.
ABOUT NHRA Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRAMello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRAPlugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.
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