Partnership Includes Retail Promotion of New VP Madditives® Product Line
VP Racing Fuels becomes the latest company to team up with the Real Pro Mod (RPM) association to support racers competing in the NHRA J&A Service Pro Mod Series. The multi-year deal includes VP’s support of RPM Participation Bonuses coupled with retail promotion of VP’s Madditive® line of performance chemicals with JEGS.
“We are excited to have VP Racing Fuels and its Madditive products involved with RPM,” said Troy Coughlin, who owns JEGS.com with his three brothers. “This is an exciting B-to-B opportunity with JEGS High Performance and we are ready to show our customers this great product line.”
JEGS, a leading automotive aftermarket performance retailer, now carries Madditives by VP Racing Fuels including the popular Fuel Stabilizer with Ethanol Shield™, Octanium® Octane Booster, and Cetanium™ Cetane Booster. Race fans and performance enthusiasts can purchase VP Madditives online at JEGS.com by typing VP Racing Fuels into the search box or by linking directly to https://www.jegs.com/vs/VP-Racing-Fuels/917, or by calling the JEGS order desk at 1-800-345-4545.
Chris Wall, Chief Marketing Officer for VP Racing Fuels, is enjoying working with the Real Pro Mod association members as most are full time business owners and operators in addition to their time spent at race tracks. “With the RPM group we found a lot of loyal VP customers as well as new channels to help grow our Madditives line. The opportunity to develop a promotion that benefits the Pro Mod racers as well as introduces us to the JEGS online retail channel is phenomenal. We hope that all of the fans who watch the Real Pro Mod cars at events, and on the Velocity TV show, recognize our support and visit JEGS.com to try our Madditive products.”
“VP Octanium and VP Cetanium are designed for off road or racing applications while VP Fuel Stabilizer is a street-legal formula. Each of VP’s Madditives is engineered with the same leading technology and passion for performance that VP’s “Mad Scientist®” brings to its race fuels. They carry the same assurance of quality and performance customers have come to expect from VP Racing Fuels for 40 years. More information about VP Madditives is available online at vpracingfuels.com/madditives.
The next race for RPM will be the NHRA J&A Service Pro Mod Series presented by RPM & Pro Line Racing at Atlanta Dragway May 15–17, 2015, with the first round of qualifying set to begin that Friday at 3:15pm EST.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive™ performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
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Contact:
Steve Scheidker – 210-635-7744; steves@vpracingfuels.com
For RPM: Nicole Erickson – 816-246-8866; nerickson@forwardsportsmarketing.com
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